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Meet Our Artist & Textile Designer: Laura Urbano

June 19, 2018
tiger painting design - LOFT 25

Meet our very own artist and textile designer, Laura, who’s going to give us an inside look into her creative design world. If you’re looking to discover some artistic prints and inspiration for items in your home, you’re in for a treat. Laura’s work can only be described as fun, detailed and colourful.


My day starts with…

A cup of tea, thatโ€™s about the only thing that stays the same from my day to day. Some days I will start by researching trends for an upcoming project, others I will be painting and drawing in the studio and other times I will be working with the team on branding and new packaging ideas.

What inspires your work and why?

Art inspires me, and I love that I work for a company where I am able to bring art into peopleโ€™s homes. So, in my prints I try to keep the unique qualities of hand painting and drawing in the designs so that the product becomes a distinctive piece in someoneโ€™s living room, garden etc. I also seek fashion, interior and social trends for inspiration. At the moment I am obsessed with bold tropical and jungle patterns. ย 

Tell us about your very own venture: UrbanoPrints. What are your goals for your brand?

UrbanoPrints is my personal print design page, it allows me to make my prints accessible to a wider audience and I use it as a platform to collaborate with other designers, illustrators and artist. It is still in the early stages but already I have been able to collaborate with some very talented designers and illustrators. Currently I am working with print designer Jazmine Darson who creates very intricate ethnic prints for fashion garments. I would eventually like for UrbanoPrints to stand as a platform for artistic collaborations and make unique pieces accessible to everyone, but for the moment I am enjoying exploring and pushing myself as a designer.

What has been your favourite Loft 25 project so far?

I had a lot of fun creating the floor art cushion collection as I had a lot of freedom with the item and I could almost treat the simple shape of the cushion as a blank canvas. I loved experimenting with different mediums such as marbling, watercolours and acrylics and was really pleased with the outcome, I think they would make a great statement piece in someoneโ€™s home.


What is your process when creating a new design?

Before I begin I like to get a good gauge of the product I am designing for. So, itโ€™s important to communicate with the rest of the design team for specifications of the product and for any ideas they think could work. The next step is research. Research is crucial for me, I like to stay up to date with the seasons trends, designers, artist and surroundings that have inspired me. Itโ€™s easy to get carried away with colour schemes and what is out there so creating a mood board with my key inspirations helps me to focus in on what I want to create.

The print design process really depends on the print I am making, but generally I like to combine hand painted textures and details with digital software such as Photoshop and Illustrator. I also test the print on various fabrics to see how the different textures react with the pattern and then itโ€™s a collective decision with the design team as to which prints we feel work best.

What are some of the challenges you face as a designer and artist?

One of the things I found challenging when I first began selling my work was finding the balance between designing things I liked and designing things that people can easily incorporate into their home. I think when you are designing prints for home interiors you have to keep in mind the bigger picture and visualise the living room/bedroom/garden you are designing for.


What do you think is the secret to a strong collection?

Having a strong concept or theme that runs through the collection. In my experience having these key elements allows the rest of the design process such as the colour pallet, composition and contrasts to flow.

What design are you currently working on?

I am currently working on some garden chair prints. As previously mentioned, I am obsessed with the current tropical trend, so you will see a lot of that in this collection.

Read all about Laura getting creative with Pantone’s Colour of the Yearย here.

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