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About

loft 25, design brand, design blog, fabrics, beanbags, cushions, garden decor, interior design, digital print, surface patterns, lifestyle brand, design brand

LOFT 25 is a design brand specialising in home & garden furnishing.

It all began in the loft of 25 Gray Street in Birmingham, 2008. From humble beginnings of £200 of bedding products bought from a local wholesaler and sold on eBay, the company has gone on to become a leading UK manufacturer in soft home and garden furnishing. LOFT 25 is the new overall brand that’s merging with Shopisfy Ltd, Gardenista, Ready Steady Bed and Matching Bedrooms. 

The company has recently moved into a new 33,000 sq ft factory in Birmingham’s Jewellery Quarter to cope with continued expansion of the business. With spacious offices overlooking the factory below, all items and products are designed, manufactured and tested in house. There are multiple production lines for different types of products including upholstery, beanbags, cushion fillings, woodwork, digital printing and more. The factory produces 400,000+ items per year and fulfils over 1,000 customer orders each day.

In the loft of the factory is where all the creativity happens. It’s taken over by talented creatives who are passionate about art, writing, design and illustration. This site will provide all you need to know about our BTS photoshoots, fun giveaways, interior/exterior design inspiration and updates on our collections.

With over 100 new products already in the pipeline for 2018, LOFT 25 has a lot of great things in store.


Meet The Team

loft 25 blog, design blog, product development, design brand

Sam – Creative Director

Hello! I’m Sam, also known as the creative of LOFT 25. I’m a proud mum of two, with a passion for all things artsy, delicious home-made recipes and letting my mind wander in my occasional doodle. In addition to motherly duties, you’ll find me styling photoshoots, locating props from all over the country or doodling away on my iPad for next season’s children bedding. I’m an avid tech enthusiast and I love seeing my work develop from start to finish.

Follow me on Instagram for more updates: @sameelastylist


Laura –  Senior Textile Designerloft 25 blog, design blog, product development, design brand

Hello! My name is Laura. I am an artist, print designer and podcast junkie from Spain. My day to day routine at LOFT 25 varies from painting pink flamingos to selecting the right shade of ‘Creme de Menthe’ for brand packaging. I love mixing mediums and combining my paintings and sketches with digital software to create unique prints for cushions, bedding and more! 

Keep up with my latest designs and prints on: @urbanoprints  


loft 25 blog, design blog, product development, design brandYasreen – Head of Product Design

Hi! My name is Yasreen, the technical whizz behind LOFT 25. My job requires attention to detail and refining designs on our production process. A day in my role involves sketching patterns for prototypes, liaising with international and in-house tailors and then training our tailors on meeting technical objectives. Seeing the successful launch of a product makes my job so worthwhile. 


loft 25 blog, design blog, product development, design brandSawiya – Marketing Manager & Writer

Hey! I’m Sawiya, a writer and tea lover from London. I write product descriptions, blog posts and overall copy for marketing campaigns. In the past, I’ve had experience in writing news stories, travel articles and copy-writing for many brands. At LOFT 25, I will show you a different perspective on the design process of your favourite items.

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